Yashogatha
A website for a Marathi storytelling channel, built to turn casual scrollers into WhatsApp follows.
The Problem
Sushil wanted a website for Yashogatha. That was the whole brief at first. Once we actually talked it through, neither of us had a clear answer to the real question: what should someone do after landing on it. That's where the actual work started.
The Solution
I looked at a few options for that. His audience is mostly Marathi-speaking and mobile-first, and once I looked into it, WhatsApp was clearly where they already were, more than email or anything else. So that became the main thing we asked visitors to do. I also added a Collaborate page, so brands and partners who want to work with him have a clear way in. And we kept it honest: sponsored content stays marked as sponsored, and every story still has to clear a real bar before it's featured.
