Raiffe Glass
A visual identity system for artist and glassblower Josh Raiffe. Built to make his work look as considered online as it is in person.
The Problem
Josh's glass art had a clear and distinct aesthetic. His digital presence didn't. The website and social content had grown organically but looked inconsistent, which undercut the quality of the actual pieces and made it harder to sell them at the price they deserved digitally.
The Solution
3×
Consistent visual direction across platforms
Built a minimal, flexible visual system from the ground up: a paired typeface, a restrained 3-colour palette, and a structured approach to product photography framing. The system is tight enough to feel intentional and loose enough to grow with the work without ever competing with the glasswork itself.
