SMoVers
A full concept project built for practice, starting from scratch with a chosen brand name, market research, UX strategy, and a complete landing page design. The brief was to solve a real industry problem: most moving company websites are cluttered, hard to trust, and don't convert.
The Problem
The US moving industry generates $86B yearly but most companies still rely on outdated, phone-first processes and websites that do nothing to reduce the anxiety of booking a move. Users want instant quotes, transparent pricing, and a fast mobile experience. Most sites give them the opposite.
The Solution
Designed a full conversion-focused landing page from the ground up, starting with market and user research, building a site map around the awareness-to-decision journey, then designing every section against that logic. The result is a clean, trust-first layout structured around one action: get a quote. Reviews, transparent pricing, a visible process, and a well-placed FAQ handle every objection before the form appears.
