Nike x Off-White
A concept landing page built for a web design community challenge. The brief was to adapt Virgil Abloh's deconstructed editorial style into a functional web experience without losing the boldness or sacrificing usability.
The Problem
Editorial-style design is high-risk on the web. The visual language that makes it interesting, asymmetry, raw type, heavy contrast, can easily become hard to navigate or too slow to scan.
The Solution
A single-page layout that channels Off-White's raw, industrial aesthetic while keeping the reading experience clean and directional. Whitespace does the structural work. Type hierarchy does the navigation. The result is bold without being chaotic.
